New Grad Career Acceleration
- Client: Craig S.
- Objective: Position Craig, a new marketing graduate with a diverse background, to confidently navigate interviews, communicate with executive presence, and secure his next professional role.
What We Did
Strategic Clarity: Strengthened alignment between messaging, professional image, and long-term career trajectory.
Strategic Positioning
o Updated LinkedIn profile to reflect “Contract Employee” vs. “Independent Contractor,” signaling accountability, collaboration, and growth potential.
o Framed entrepreneurial work as results-driven project experience that demonstrates reliability and initiative.
Interview Mastery & Communication Skills
o Coached Craig to adopt an executive presence—concise, outcome-focused answers under two minutes.
o Trained in the STAR Method (Situation, Task, Action, Result) to give structured, impactful responses.
o Practiced articulating accomplishments clearly and confidently to eliminate hesitation and project leadership maturity.
Customized Interview Prep
o Built a targeted prep plan for the Oracle Acquisitions Junior Marketing Interview in Denver.
o Crafted tailored examples connecting academic projects (e.g., Detroit Lions social media audit) to real-world business outcomes.
o Provided a list of strategic questions to ask interviewers, such as collaboration dynamics and success metrics.
Skill Development & Certification
o Integrated Benjamin’s Google Marketing Certification into his resume and LinkedIn to reinforce credibility.
o Advised him to self-assess via Zoom mock recordings to refine delivery, tone, and confidence on camera.
Start your journey now!
“Working with Carla completely changed how I interview. I used to overexplain and get nervous, but now I walk into each conversation with confidence and structure. We focused on creating an executive presence—clear, concise answers that show results. Carla helped me tailor my stories to match each job, update my LinkedIn, and even prep for my Oracle Acquisitions interview with custom questions and talking points. I also earned my Google Marketing Certification during this process, which she helped me position strategically. Thanks to this program, I’m not just getting more interviews—I’m advanced in them, and within two-months landed my first real marketing role”