New Grad Success Pathway
- Client: Tilly B. Graphic Designer (new grad)
- Goal: Build a credible early-career brand, create a steady lead pipeline, and position Tilly for part-time/remote agency and freelance design work.
What We Did
Brand & Portfolio Foundations
o Clarified positioning (“empathy-driven, human-centered design”) and aligned résumé + LinkedIn to match.
o Built out services, projects, and CTA on portfolio/LinkedIn; added volunteer work and skills keywords.
Market Entry & Mentorship
o Joined AIGA (CT) and enrolled in the mentor program (design field) for critique and growth.
o Created a target list of design staffing/agency contacts and recruiters; set bi-weekly outreach rhythm.
Channel Setup for Work Intake
o Stood up Fiverr (and queued Upwork/others) with clear packages and pricing.
o Prepared a two-town Chamber of Commerce directory ad and business cards aligned to the new brand.
Visibility & Pipeline
o Optimized LinkedIn (removed “Open to Work” badge, trialed Premium for targeted outreach).
o Coordinated with Storyline/CareerMinds to circulate résumé to niche recruiters and local contacts.
Start your journey now!
Outcomes (6 weeks)
“I came in as a brand-new graphic design grad unsure how to land real work. In a few sessions, we clarified my positioning, tightened my résumé and LinkedIn, set up my Fiverr services with clear packages, and lined up an AIGA mentor. Coach Carla also helped me prep a Chamber of Commerce ad and business cards so I could start meeting clients confidently. I now have a cohesive brand, live lead channels, and a concrete outreach rhythm with recruiters. If you’re a new grad wanting structure and momentum, this team is a game-changer.”