Reset Client Pathway
- Client: : John B.
- Engagement: : Reset | Executive Market Repositioning & Strategic Role Alignment
- Objective: Equip John, an experienced business development leader, to strategically position himself for a senior commercial or global growth role while navigating a potential executive opportunity with a fast-scaling international company.
What We Did
Strategic Market Preparation
o Supported John in preparing for on-site meetings in Dallas and Austin, refining a data-driven presentation on market segmentation and industry prioritization.
o Shifted his approach from exploratory to assertive by developing a targeted entry plan focused on two to three key verticals rather than ten broad markets.
Executive Positioning & Role Framing
o Coached John to define his desired title—“North American Director” or “Global Head of Business Development (North America)”—and integrate it into his presentation slides to pre-frame leadership alignment.
o Positioned his outsider perspective as a strategic advantage: curiosity, adaptability, and ecosystem understanding over industry complacency.
Leadership Communication & Influence
o Reinforced alignment with the CEO and founder, emphasizing peer-level communication and initiative.
o Developed concise talking points balancing ambition with collaboration to convey executive readiness without overreach.
o Strengthened John’s response strategy for anticipated pushback from internal recruiters by anchoring on clarity, curiosity, and measurable contribution.
Preparation & Infrastructure Readiness
o Guided John’s use of AI tools for competitive mapping and Salesforce learning to build scalable business development infrastructure.
o Encouraged the “be vastly overprepared” approach—developing plans, org concepts, and partnership ideas that demonstrate executive ownership.
Momentum & Visibility
o John’s proactive engagement with leadership—including a CEO repost of his promotional content and shared thought leadership discussions.
o Highlighted indicators that the CEO already viewed John as an extension of the team.
Start your journey now!
“Working with Carla gave me the clarity and precision I needed at a pivotal point in my career. She helped me go from preparing for interviews to presenting myself as an executive peer. Together, we built a market segmentation plan, reframed my title and scope, and developed communication strategies that truly reflected my leadership style. Her insight into how CEOs think and how to balance ambition with collaboration was game-changing. I walked into my Dallas and Austin meetings with total confidence—and for the first time, felt seen as a strategic leader rather than just a candidate. We developed a job proposal for the three private equity leaders and within two after presenting our work I landed.”