Space/Aero Executive Reset
- Client: Katlin D.
- Background: Fractional President at a Private Equity Space organization
- Objective: Help a senior space/aerospace/defense leader reset from a part-time contract into a sustainable next chapter—either (1) targeted executive roles (programs, operations, revenue/go-to-market) or (2) a consulting/coaching practice that monetizes her proprietary methods—with clear branding, offers, and ROI language.
What We Did
Successfully landed a full time roll in permanent position within the private sector.
Strategy & Positioning
o Clarified two parallel tracks: Executive role search (Program/Operations/RevOps/BD in space/aero/defense) and Practice build (consulting + executive communication coaching).
o Drafted a concise brand statement (who she helps, what outcomes, how delivered) and eliminated jargon that diluted value.
Offer Architecture
o Built a services ladder: 1:1 executive coaching, small-team workshops, enterprise engagements, and keynote/adjacent L&D.
o Outlined deliverables & KPIs (win-rate lift, cycle-time reduction, proposal throughput, customer NPS, revenue per mission).
o Created first-pass pricing logic (benchmarks + value-based tiers) and a comparison plan vs. current employer/competitors.
Go-to-Market Enablement
o Designed a simple customer journey (discovery → scope → proposal → kickoff) with Shipley-inspired proposal templates.
o Built recruiter and networking cadences (A&D, commercial space, primes, Tier-1 suppliers, government partners).
o Provided LinkedIn Premium outreach plan, group targets, and two short intro templates (recruiter + network).
Risk & Compliance Readiness
o Confirmed contractual freedom for non-competing external work; flagged export-control and confidentiality guardrails.
o Identified minimal operative stack for scale (CRM, invoicing, GAAP alignment, basic metrics dashboard).
Confidence & Storytelling
o Converted marquee wins into STAR-style case points: $200M+ gov’t contracts, $800M P&L, multi-mission leadership, CRM rollout, sales playbook, rapid proposal ops.
Start your journey now!
“Carla helped me translate a complex space/aerospace career into a clear, senior value proposition. In a few working sessions we built two viable paths—targeted executive roles and a consulting/coaching practice—with defined offers, pricing logic, and the KPIs to prove impact. The messaging finally reflects what I actually deliver: faster proposals, stronger win rates, cleaner operations, and better customer outcomes. I successfully used the outreach scripts, recruiter plan, and materials to move decisively and landed a key leadership role in the private sector .”